Luxe Beauty and Wellness Named 2026 Top Innovative Food Brand at Zeen & Tasted Food Festival
Another milestone for Luxe Beauty and Wellness as the company continues to bring innovation, wellness, and better everyday choices closer to Filipino consumers.
Luxe Beauty and Wellness added another meaningful recognition to its growing list of milestones after being named 2026 Top Innovative Food Brand at the Zeen & Tasted Food Festival.
The recognition was presented during Day 1 of the food festival, where Luxe Beauty and Wellness was also represented through Konjac Zero – The Smart Rice, one of the company’s brands focused on giving consumers a smarter alternative for an everyday Filipino staple.
For Luxe Beauty and Wellness, the award represents more than recognition. It reflects a direction the company has been pursuing for years: creating products that respond to how consumers’ lifestyles, priorities, and relationship with wellness are changing.
Innovation That Starts With Everyday Life
Innovation doesn’t always have to mean creating something completely unfamiliar.
Sometimes, the most meaningful innovation comes from looking at something people already use every day and asking:
Can we make this fit today’s lifestyle better?
That thinking has influenced the development of products across the Luxe Beauty and Wellness portfolio.
From functional beverages under Luxe Slim to the introduction of Konjac Zero Dry Shirataki Rice, the company continues to explore ways of making wellness more practical and easier to incorporate into everyday routines.
Konjac Zero is one example.
Rice is deeply embedded in Filipino food culture. Instead of asking consumers to completely give up something they love, Konjac Zero offers another option—a dry shirataki rice with 23 calories per 25g cooked serving and zero sugar.
It’s a simple concept built around a bigger philosophy: meaningful lifestyle changes can begin with practical everyday swaps.
From Beauty and Wellness to a Broader Lifestyle Ecosystem
Luxe Beauty and Wellness began with a strong presence in the beauty and wellness space, but its evolution has increasingly moved toward a broader vision of everyday wellness.
Food naturally became part of that journey.
What people eat and drink every day can be just as much a part of their wellness routine as the products traditionally associated with beauty and self-care.
This has encouraged the company to continue developing functional beverages, better-for-you food alternatives, and products designed around the changing needs of modern consumers.
The goal isn’t simply to follow what’s trending.
It is to identify real consumer habits and real everyday problems, then create products that make better choices easier to sustain.
Konjac Zero Takes the Smart Rice Movement to Zeen & Tasted
The recognition became even more meaningful as it was received during a festival centered around food, discovery, and new culinary experiences.
Throughout the Zeen & Tasted Food Festival, Konjac Zero demonstrated how shirataki rice can go beyond the perception of being merely “diet food.”
Through food experiences, recipe demonstrations, and interactions with the community, festival-goers were able to see how The Smart Rice can be incorporated into flavorful dishes that still feel familiar and satisfying.
That is an important part of the company’s approach to innovation.
A better-for-you product only creates lasting impact when consumers can realistically see themselves using it.
An Award Shared With the Community
Behind every recognition are the people who helped make it possible.
The 2026 Top Innovative Food Brand award belongs not only to the company behind the products, but also to the customers who trusted them, the distributors and retail partners who helped make them accessible, the ambassadors and creators who shared their experiences, and the employees who continuously work behind the scenes.
Most importantly, it belongs to a growing community of consumers willing to explore better choices without giving up the things they enjoy.
Every piece of feedback, every repeat purchase, every recipe shared, and every person who chooses to try something new contributes to what these brands eventually become.
Innovation Is a Continuing Journey
Being recognized as a Top Innovative Food Brand is an achievement worth celebrating—but for Luxe Beauty and Wellness, it is also motivation to keep moving.
Consumer lifestyles will continue to evolve.
So will the definition of wellness.
And that means innovation cannot stop with one successful product or one award.
The next chapter is about continuing to listen, experiment, improve, and create products that genuinely earn a place in people’s everyday lives.
Because innovation isn’t just about creating what’s new.
It’s about creating something that makes everyday life better.
Luxe Beauty and Wellness 2026 Top Innovative Food Brand — Zeen & Tasted Food Festival
